In the trade-off between richness and reach; ''reach'' refers to the number of people exchanging information. ''Richness'' is defined by the following dimensions:
* Bandwidth
* Customization
* Interactivity
<html>
<img src="/static/files/MBI/Module%208/tradeofreachandrichness.PNG" width=600>
</html>
The internet helps resolve this traditional trade-off. The main argumentof the richness and reach framework is that two drivers have blown up this trade-off:
# The increase in connectivity that the internet made possible
# The development of common standards (HTML, TCP/IP, XML)

Part of: [[M8-S4 - Reading - Strategies for E-Business - Chapter 11 - Choosing the appropriate e-business strategy for interacting with users]]
bag
businessmodelling_public
created
Sun, 19 Sep 2010 14:46:36 GMT
creator
dirkjan
modified
Sun, 19 Sep 2010 14:46:36 GMT
modifier
dirkjan
tags
Business
M8
Modeling
creator
dirkjan