Switching costs are costs a consumer needs to make to be able to enjoy your offering. Four sources of switching costs can be identified:
# Switching costs from relearning
# Switching costs because of customized offerings
## As an example: switching away from amazon you would loose customized offerings
# Switching costs because of incompatible complementary products
# Switching costs resulting from customer incentive programs

Part of [[Early mover effects]]
bag
businessmodelling_public
created
Sat, 18 Sep 2010 19:02:47 GMT
creator
dirkjan
modified
Sat, 18 Sep 2010 19:02:47 GMT
modifier
dirkjan
tags
Business
M8
Modeling
Term
creator
dirkjan