The succesive incremental improvement of performance that market incumbents incorporate into their existing products.

See also: [[Disruptive innovation]]
Part of: [[M8-S4 - Reading - Foundations for growth: How to identify and build disruptive new businesses]]
bag
businessmodelling_public
created
Fri, 24 Sep 2010 08:39:23 GMT
creator
dirkjan
modified
Fri, 24 Sep 2010 08:39:23 GMT
modifier
dirkjan
tags
Business
M8
Modeling
Term
creator
dirkjan