Market uncertainty arises as during the early stages of a [[Technology life cycle]], it is very difficult to establish clearly what customer needs are:
# Firms are not quite sure what should go into the product.
# Customers too may not know what they want in the product.
# There is competition between the new and old technologies as well as between different designs using the new technology.
# Product quality is low
# Cost and prices are high, economies of scale and learning have yet to set in.
# Market penetration is low and customers are largely lead users

Part of [[Early mover effects]]
bag
businessmodelling_public
created
Sat, 18 Sep 2010 19:02:57 GMT
creator
dirkjan
modified
Sat, 18 Sep 2010 19:02:57 GMT
modifier
dirkjan
tags
Business
M8
Modeling
Term
creator
dirkjan