Mobile e-commerce has different players which interact and collaborate, relevant players are:
* Mobile network operators
* Mobile device manufacturers
* IT Enablers (Microsoft, Symbian, Apple)
* Infrastructure equipment vendors
* Portal providers
* Application and content providers
Relevant segments in model e-commerce are:
* Voice
* Internet
* Messaging
Consumer services are:
|Information|Communication|h
|News|m-Advertizing|
|Weather|m-Health|
|Catalogues|SMS/MMS|
|Transaction|Entertainment|h
|m-Banking|m-Games|
|m-Tailing|m-Gambling|
|m-Payment|m-Music|
Business applications include:
* Mobile [[Supply Chain Management]]
* Mobile [[Customer relationship management]]
* Mobile workforce (m-office, m-fleet tracking)
Mobile e-commerce has some unique advantages over wired e-commerce:
* Ubiquity
** It means that mobile users are able to use their device any time any place.
* Convenience
* Localisation
** Offer location based services
* Personalisation
Disadvantages are around:
* Privacy
* Device and network limitations
Part of: [[Strategies for E-Business]]
bag
businessmodelling_public
created
Thu, 23 Sep 2010 18:46:39 GMT
creator
dirkjan
modified
Thu, 23 Sep 2010 18:46:39 GMT
modifier
dirkjan
tags
Article
Business
M8
Modeling
creator
dirkjan