Trends in the macro environment can be decomposed in the following elements:
* Political and legal environment
** Taxes are difficult in e-Business
** International nature of e-Business presents its own difficulties
** Online distribution possibilities have huge impact on copyright
* Social environment
** Can impact your market (when aiming at consumer markets)
** Online usage patterns can determine you access to consumer markets
* Natural environment
* Economic environment
** Depending on the economic tide and hypes the investor climate can be more or less favorable
* Technological environment
** Bandwidth broadens
** New standards emerge and can impact your attractiveness

A good model for analysing industry attractiveness is [[Porters five forces|M4-S3 - Session notes - Porter Five Forces]] and are described in [[M5-Strategy-S3 - Impact of the internet on the industry environment]]

Part of [[Strategies for E-Business]]
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businessmodelling_public
created
Thu, 23 Sep 2010 18:45:53 GMT
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dirkjan
modified
Thu, 23 Sep 2010 18:45:53 GMT
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dirkjan
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Article
Business
M8
Modeling
creator
dirkjan