Companies that come to market first with a new product or service impress customers, thus gaining reputation and brand awareness. Furthermore, media coverage creates free and strong publicity. Being an early entrant can help build up a strong reputation provided that the customer can meet customer expectations.

An established brand or reputation is no guarantee of lasting success. Altavista had a tremendous reputation and market share on search before Google took over.

Part of [[Early mover effects]]
bag
businessmodelling_public
created
Sat, 18 Sep 2010 19:02:27 GMT
creator
dirkjan
modified
Sat, 18 Sep 2010 19:02:27 GMT
modifier
dirkjan
tags
Business
M8
Modeling
Term
creator
dirkjan